Capital, equipment leasing, and operating playbooks for boutique fitness brands opening large studios in new countries.
High‑Capacity Boutique Fitness Studio Rollouts
Toronto’s Reformd is entering the US with the world’s largest Lagree studio, while Picklr filed for bankruptcy and Aussie yoga brand Humming Puppy closed its US studio. At the same time Structural Elements® and Regymen Fitness target multi‑unit growth abroad. Those mixed results point to demand for capital, equipment leasing and operating playbooks for cross‑border boutique rollouts.
Projected Score
as a side gig ☆☆☆☆☆ (0/5)
no money or audience ★☆☆☆☆ (1/5)
with both ★★★☆☆ (3/5)
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The news behind it
- Oct 17, 2026 Athletech News: Toronto’s Reformd to Enter US, Plans World’s Largest Lagree Studio
- Oct 16, 2026 Athletech News: The Picklr Files for Bankruptcy as Pickleball Growth Slows in the US
- Oct 16, 2026 Athletech News: Aussie Yoga Brand Humming Puppy Closes US Studio
- Oct 16, 2026 Athletech News: Structural Elements® Targets Multi-Unit Growth in Orthopedic Wellness
- Oct 13, 2026 Athletech News: Regymen Fitness Signs 9-Location Deal in New Zealand
