Functional drink products sold by plant-based food brands to grocery retailers and health-conscious consumers.
Plant-based brands entering functional beverage category
Beyond Meat’s move to add caffeine to a protein drink, reported Oct 16, 2026, shows plant-based food brands are branching into functional drinks to diversify revenue and reach health-minded shoppers. With competition mounting, these brands are chasing faster-growing wellness beverage occasions rather than relying only on packaged foods.
Projected Score
as a side gig ☆☆☆☆☆ (0/5)
no money or audience ★☆☆☆☆ (1/5)
with both ★★★☆☆ (3/5)
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The news behind it
- Oct 16, 2026 Food Dive: Beyond Meat adds caffeine to protein drink as competition mounts
