Software that lets creators sell chatbots trained on their writing, voice and brand to fans across messaging apps.
Creator and persona chatbots as a distribution channel
Matt Mullenweg shipping a public persona bot, AutoMattBot, makes creator chatbots feel like a real new distribution channel instead of a demo; that shift makes offering persona bots across messaging apps feel practical for creators who want new ways to reach and earn from fans.
Projected Score
as a side gig ★★★★☆ (4/5)
no money or audience ★★☆☆☆ (2/5)
with both ★★★★☆ (4/5)
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The news behind it
- Aug 6, 2026 Matt Mullenweg: AutoMattBot
