A studio that makes short scripted videos and sells the ad spots in them to beauty and consumer goods brands.
Short‑form scripted studios + ad inventory play for CPG/Beauty
TikTok has just signed a microdrama deal with Made By Us studios, and consumer goods giants are stepping up ad intensity while other big spenders pull back. That combination creates a narrow window for studios to package premium short‑form ad inventory to beauty and consumer goods advertisers.
Projected Score
as a side gig ★☆☆☆☆ (1/5)
no money or audience ★☆☆☆☆ (1/5)
with both ★★★★★ (5/5)
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The news behind it
- Oct 16, 2026 Marketing Dive: Sociable: TikTok inks microdrama partnership with Made By Us studios
- Oct 16, 2026 Marketing Dive: Consumer goods giants step up ad intensity as other big spenders pull back: report
