Software that helps real estate brokers and mortgage firms track, disclose, and manage online leads and referral payments so they can keep marketing without breaking the rules.
Real‑estate Lead‑Gen & Compliance Platforms
Now is a good time for a compliance-focused lead and referral platform: Senators are pushing for FTC scrutiny of online lead-gen and referral practices, while brokerages like Real, Compass, and SERHANT are adding teams and Baird & Warner has hired a new COO. Firms need clear tracking and disclosures to keep marketing safely.
Projected Score
as a side gig ★★☆☆☆ (2/5)
no money or audience ★★☆☆☆ (2/5)
with both ★★★★☆ (4/5)
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The news behind it
- Oct 17, 2026 HousingWire: Real, Compass, SERHANT. add teams; Baird & Warner picks COO
- Oct 17, 2026 HousingWire: Could your lead-gen and referral practices face FTC scrutiny? Senators want a closer look
